Adidas - WRRC 2026 Activation

As part of the World Athletics Road Running Championships in Copenhagen, we turned OTTO Pizza at Trianglen into a high tech T shirt painting factory for Adidas.

Driven by a custom Python script, my plotter printed live event merch onto blank Adidas T shirts, drawing a steady crowd and a non stop queue for five hours.

To complete the venue takeover, I also produced HTML menu screen visuals, product care labels, and various branded details throughout the space.